August 27, 2010

Verbal Ability - Question of the Day


The following question has a paragraph from which the last sentence has been deleted. From the given options, choose the one that completes the paragraph in the most appropriate way.

If the hoardings were anything to go by, swamis of various stripes were the advertisers of the year at the Maha Kumbh Mela held at  Haridwar. Eschewing the one size fits all approach, each swami had something unique on offer. They promised to rescue Hinduism and Hindus from grave peril, railed against global warming, flaunted their many social service initiatives, and for the religiously undecided, offered an entirely secular package of peace, love and spiritual happiness. ____.


1) A slew of 360 degree initiatives included mini ashrams and ready access to the babas or swamis in question.
2) In short, everything that one would have expected brands to do.
3) A comprehensive marketing programme indeed!
4) A possible reason was to retain the focus on the spiritual side of Haridwar and the Kumbh Mela.
5) For all that, Haridwar is by no stretch of imagination a brand averse city.

The paragraph conveys that at the Kumbh Mela, “swamis ... were the advertisers of the year”. This idea is brought to closure by option 3.
Option 1 helps to continue the paragraph by stating more of what was on offer. It does not help to close it.
Options 2 and 5 are inappropriate in concluding about brands and even about Haridwar with sweeping statements, whereas the paragraph merely talks about swamis advertising.
Option 4 raises the question about who has to retain the focus – the purpose of the paragraph is not to wonder why swamis were advertising heavily. Option 4 may be related to the paragraph but does not logically close it.
Hence, the correct answer is option 3.


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